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Isuzu UK scoops double award from 4X4 Magazine 2023

Isuzu UK has earned two awards from renowned specialist publication 4×4 magazine.

Isuzu UK has earned two awards from renowned specialist publication 4×4 magazine. Having collected the Best Value award last year, the Isuzu D-Max has gone one better this year by winning the Pick-up of the Year award, with the Isuzu D-Max Arctic Trucks AT35 earning Best Individual Model.

The prestigious awards are judged by industry experts who specialise in 4x4s and off-roading, with the judges also looking for value for money, expanded range and eye-catching looks.

Alan Kidd, Editor of 4×4 said:

“We like what we’re seeing from Isuzu UK. The D-Max range has grown in lots of good ways this last year and provides real value for money. In particular, we’ve never understood the concept of a locking rear diff being treated as a luxury item for range-topping models when it’s most relevant to people who use their trucks off-road, so they’ve done the right thing by adding it as an option on the entry-level vehicle too. The same goes for the automatic gearbox.”

Alan Able, Brand Director, Isuzu UK commented:

“We are thrilled that the expert panel at 4×4 Magazine has crowned the Isuzu D-Max as their Pick-up of the Year and the D-Max Arctic Trucks AT35 as the Best Individual Model. Whilst 2022 was not the easiest for the industry, Isuzu UK continued to strengthen and expand the D-Max range adding new variants at both ends of the model line-up. This included our new halo model, the Arctic Trucks AT35, which ensures we have the most comprehensive line-up possible for our diverse range of current and future customers.”

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4×4 Magazine

4×4 magazine is the market leader in automotive off-roading, with its heart and soul invested in the seasoned off-road enthusiast. Visit

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